Gabriella Pravettoni has an MS in Experimental Psychology, a Degree in clinical psychology and a PhD in Cognitive Science. She is Full Professor of Cognitive Psychology at the Department of Health Sciences, and member of the Interdisciplinary Research Center on Decision Making Processes (IRIDe) at University of Milan. She is Deputy Director of the Department of Oncology and Hemato-oncology and President of the Course of Decision Making at the University of Milan. She is Director of the Applied Research Division for Cognitive and Psychological Science and Director of Anti-Smoking Centre, at the European Institute of Oncology (IEO) in Milan. Gabriella Pravettoni is also Professor of Psychology of Decision Making at European School of Molecular Medicine (SEMM) in Milan, and Visiting Professor at Guy’s Hospital, King’s College of London. Gabriella Pravettoni trains Italian physicians and health insurance brokers in decision making and understanding of errors, risks and uncertainties. Her research interests focus principally on health psychology, personalized medicine, cognitive processes, shared decision-making and patient empowerment. In particular, her research interests deal with decision-making processes involved in disease management and patient empowerment in doctor-patient communication. She is interested in assessing and investigating individual and social profiles of patients’ decision-making processes in the disease experience. She is currently working on several national and international European projects.